For this assignment I redesigned the logo and packaging for MaraNatha. The twine and brown paper tag emphasize the idea that this is a high quality, organic product, while the minimalist packaging emphasizes the wholesome simplicity of the product.
Category Archives: Packaging
I created a new flavour of Doritos and designed the packaging. The final solution needed to remain consistent with the Doritos brand as well as represent the flavour of the chips. The shape inside the glass is a clear window allowing the chips to be seen inside the bag. I accounted for the natural level of the chips when placing the window.